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Westfield London is the largest shopping center in Europe with an annual footfall of more than 27 million visitors and a retail area of 150,000 m². The carefully designed 10th anniversary campaign in 2018 spanned the entire year and included events and entertainment formats. The center management was always aware of the importance of the Christmas season and the associated Christmas business and so the festive lighting and decorations inside and outside were redesigned in the anniversary year.
The end result was unique and contemporary. Outside, a two-kilometer warm white light curtain drew attention to the center. Inside, over 2,000 colorfully animated light balls bathed the shopping center in a magical atmosphere.
Both the Westfield London center management and the visitors were enthusiastic about the lighting experience.
MK Illumination Handels GmbH
Trientlgasse 70
6020 Innsbruck
+43 512 2024300